B2B Lead Generation & Strategic Outreach for Companies Entering New Markets
We help B2B companies identify the right decision-makers, start human conversations, and build qualified opportunities through LinkedIn outreach and business development support.
7+
Sales & Business Development
Practical experience in prospecting, commercial relationships and new market development.
STRUCTURED OUTBOUND
A More Predictable Commercial Process
Built around clear ICPs, human messaging and organized pipeline follow-up.
B2B FOCUS
Qualified Conversations
Focused on decision-makers, partnerships and real commercial opportunities.
What We Do
Three Practical Growth Pillars
Focused support for B2B companies that need better prospect research, human LinkedIn outreach, and strategic conversations with the right people.
How We Work
A Simple Process for Qualified Outreach
Understand your ICP
We review your market, offer, audience, and business goals.
Build the target list
We identify companies and decision-makers that match your criteria.
Start human conversations
We create personalized LinkedIn outreach and follow-up messages.
Organize the pipeline
We track responses, qualify opportunities, and keep the process clear.
Who We Help
Built for B2B Teams That Need Better Conversations
B2B service providers
SaaS companies
Marketing and consulting agencies
Founders entering new markets
Companies looking for strategic partners
Businesses that need qualified conversations, not random contact lists
About Moreno Advisory
Founder-Led Advisory for Qualified Conversations
Moreno Advisory was founded by Carlos Eduardo Moreno after more than 7 years working with sales, business development, and B2B prospecting.
After supporting companies through Fiverr and direct projects, Moreno Advisory was created to bring a more strategic and professional structure to helping businesses find the right people and start better conversations.
- Founder-led attention on every project
- Prospect research based on your ICP and market
- Human LinkedIn outreach instead of generic messages
- Clear organization of responses and opportunities
- Practical support for B2B market expansion
Our Core Values
Integrity
We operate with unwavering ethical standards, transparency, and accountability in every engagement.
Transparency
Clear communication, honest assessment, and complete visibility into every aspect of our work.
Excellence
We keep the work organized, thoughtful, and aligned with the quality each conversation deserves.
Innovation
We constantly challenge conventional approaches and bring creative, forward-thinking solutions to complex problems.
International Perspective
A practical view from Brazil for selected markets and international B2B conversations.
Commercial Focus
Every engagement is organized around clearer targets, better outreach, and real commercial conversations.
7+
Years in sales and BD
International Perspective
International B2B Perspective
Moreno Advisory is based in Mairinque, São Paulo, Brazil, with a practical B2B perspective for companies exploring new markets.
Based in Brazil
Mairinque, São Paulo, Brazil, with local context and practical B2B relationship-building.
Selected Markets
Commercial perspective for companies exploring new market conversations.
International B2B
Outreach shaped with context, clarity, and cultural awareness.
Trust
What Clients Value
Clients usually value clear communication, organized outreach, careful prospect research, and a human approach to starting business conversations.
Clear communication before and during outreach
Organized prospect research and decision-maker mapping
Human messages written for real business conversations
Connect With Us
Let's Understand Your Market
Let's understand your market and see where qualified conversations can be created.
Connect With Us
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All inquiries are treated with strict confidentiality. We never share your information.
Strategic Insights
Insights for B2B Growth
Insights on B2B growth, prospecting, strategic partnerships, and market expansion.
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